This personal project was developed during the 2019 National Basketball League free agency period, focusing on visualising player movements across teams through a series of realistic jersey swaps.
The Brief
The brief was to create engaging social media visuals that showcased potential and confirmed player signings, allowing fans to quickly visualise how roster changes would look ahead of the new season.
My Role
I worked as the sole designer on the project, responsible for the creation and execution of all jersey swap visuals.
The Approach
The approach focused on realism and clarity, ensuring each swap felt authentic and aligned with team branding, while maintaining consistency across the series to support recognisability and shareability.
Selected Outcomes
The project resulted in a collection of jersey swap visuals produced during the free agency period, designed for distribution across social media platforms.
Outcomes
The series contributed to ongoing fan engagement during a key moment in the NBL calendar, with visuals supporting discussion and interest around player signings and team changes.
Reflection
This project reinforced the importance of timing and accuracy in sports-related content, highlighting how well-executed visuals can enhance fan engagement during high-interest periods such as free agency.
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If you have a project in mind or need ongoing design support, you can share a few details below. I’ll review your enquiry and get back to you with next steps.
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