a senior graphic designer with over 10 years of experience across agency, in-house, and freelance environments.
I work as a creative and production partner for teams that value clear thinking, strong brand alignment, and design that holds up over time.
My background allows me to operate as a generalist with depth — comfortable leading strategy, executing at a high level, and managing the production details that ensure work is delivered correctly across print, digital, and motion.
I’ve spent time working within agencies, in-house teams, and as an independent designer.
This mix has given me a practical understanding of how design functions across different environments — from fast-moving campaign work to long-term brand systems.
Across my career, I’ve worked with organisations spanning most major industries, with a particular focus and ongoing involvement in sport.
This experience has shaped a disciplined, systems-led approach to design that prioritises consistency, clarity, and usability over short-lived trends.
My work is strategy-led. Projects typically begin with a clear brief and defined objectives, allowing design decisions to be purposeful rather than reactive.
Clients often value my calm, consistent approach — particularly in high-pressure or deadline-driven environments.
I focus on delivering work efficiently without sacrificing quality, and I aim to make the design process straightforward for everyone involved.
I work independently, but regularly collaborate with marketing teams and agencies as an extension of their internal capability.
Alongside creative thinking, I bring strong production knowledge and technical expertise.
This includes:
• Deep understanding of file setup and delivery for print and digital
• Confidence across industry-standard design and motion software
• Practical awareness of how assets will be used downstream
This ensures the work not only looks right, but functions correctly in real-world use.
I place a strong emphasis on:
• Brand alignment
• Consistency across touchpoints
• Practical, repeatable design systems
I work best in long-term relationships where there is clarity, trust, and appropriate support including realistic timelines and access to the assets or direction required to do the work properly.
Projects built around rushed timelines, unclear briefs, or unrealistic expectations are generally not a good fit.
Outside of design, I’m a long-time rugby league fan and a committed supporter of the Canberra Raiders. That interest often informs my connection to sport-focused projects and organisations.
I’m based in Canberra and work with clients locally and across Australia. I’m also open to overseas projects where the scope and collaboration are the right fit.