This personal project was created at the start of the National Basketball League 2018/19 season as a hype-driven social media concept, capturing the anticipation surrounding the competition following multiple teams competing in pre-season games against NBA opposition.

The brief was to design a series of social media visuals that built excitement for the upcoming season, reflecting the growing momentum and heightened expectations around the league.

I worked as the sole designer on the project, responsible for concept development and execution of the final artwork.

The approach focused on creating a high-energy visual style using electric reef-inspired stock imagery combined with bold colour treatments on a blacked-out background, aiming to produce a striking and modern aesthetic that aligned with the excitement of the season launch.

The project resulted in a series of social media designs intended for digital release, functioning as hype content to mark the beginning of the season.

The designs successfully captured the energy and anticipation around the season, contributing to the broader conversation and excitement within the basketball community.

This project reinforced the value of timing and visual energy in sports design, demonstrating how strong stylistic direction can amplify hype and engagement around key seasonal moments.