This project involved creating social media content for Mogul Sports Group to support the announcement of their NBL clients signing with new teams during the 2020 free agency period, helping position both the athletes and the agency within a competitive signing window.
The Brief
The brief was to design a series of social tiles announcing player movements to new clubs, with a focus on delivering clear, engaging visuals that could be rolled out quickly as signings were confirmed.
My Role
I directed the design of the project, overseeing the visual execution and ensuring consistency across all announcement assets.
The Approach
The approach focused on establishing a consistent and recognisable visual style that could be applied across multiple player announcements, allowing the agency to maintain a cohesive presence throughout the free agency period.
Selected Outcomes
The project delivered a series of social media tiles used to announce player signings across platforms, forming a unified campaign across multiple posts.
Outcomes
The content supported awareness for Mogul Sports Group and their athletes during the free agency window, helping reinforce their presence within the NBL landscape.
Reflection
This project reinforced the importance of consistency in campaign-style social content, particularly when delivering multiple assets over a short period of time.
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