This project involved ongoing social media content creation for Mogul Sports Group, an international athlete representation and sports marketing firm operating across New York and Adelaide, throughout the 2019/20 basketball season.

The brief was to create social media content across the season, including player announcements, end-of-season posts, and new signing promotions, with the goal of maintaining a consistent and professional presence for the agency and its athletes.

I worked as the sole designer on the project, responsible for the creation and rollout of all social media assets across the season.

The approach focused on delivering clean, athlete-focused visuals that balanced clarity and professionalism, ensuring each post aligned with the agency’s positioning while remaining adaptable for different types of announcements.

The project delivered a consistent stream of social media content, including signing announcements, season updates, and player-related graphics, all designed to maintain a cohesive visual identity.

The content supported Mogul Sports Group’s ongoing digital presence, helping to communicate player movements and maintain visibility across their audience throughout the season.

This project reinforced the importance of consistency and adaptability when managing ongoing content, particularly within athlete marketing where clarity and timing are critical.