This was a personal project created to showcase the signing of Jamal Fogarty to the Canberra Raiders, visualising him in Raiders colours through a social-first graphic execution designed for quick engagement and shareability.
The Brief
The brief was self-directed, with the goal of producing a clean and impactful visual to mark the signing announcement and present Fogarty within the Raiders identity in a way that felt immediate and recognisable to fans.
My Role
I worked as the sole designer on the project, responsible for the concept, composition, and execution of the final artwork.
The Approach
The approach focused on combining two source images into a single cohesive composition, building a simple but effective visual system designed to work across a three-tile social layout and create a seamless viewing experience when posted.
Selected Outcomes
The project resulted in a three-tile social media graphic system that could be displayed across a grid, forming a unified visual when viewed together.
Outcomes
The post performed well across social media, generating engagement and demonstrating the effectiveness of simple, well-executed visuals in reacting to timely sporting moments.
Reflection
This project reinforced the value of speed and clarity in reactive content, showing how a straightforward concept executed cleanly can resonate strongly with a targeted audience.
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If you have a project in mind or need ongoing design support, you can share a few details below. I’ll review your enquiry and get back to you with next steps.
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