Jamal Fogarty: Canberra Raiders

Personal

Project Overview

This was a personal project created to showcase the signing of Jamal Fogarty to the Canberra Raiders, visualising him in Raiders colours through a social-first graphic execution designed for quick engagement and shareability.

The Brief

The brief was self-directed, with the goal of producing a clean and impactful visual to mark the signing announcement and present Fogarty within the Raiders identity in a way that felt immediate and recognisable to fans.

My Role

I worked as the sole designer on the project, responsible for the concept, composition, and execution of the final artwork.

The Approach

The approach focused on combining two source images into a single cohesive composition, building a simple but effective visual system designed to work across a three-tile social layout and create a seamless viewing experience when posted.

Selected Outcomes

The project resulted in a three-tile social media graphic system that could be displayed across a grid, forming a unified visual when viewed together.

Outcomes

The post performed well across social media, generating engagement and demonstrating the effectiveness of simple, well-executed visuals in reacting to timely sporting moments.

Reflection

This project reinforced the value of speed and clarity in reactive content, showing how a straightforward concept executed cleanly can resonate strongly with a targeted audience.

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