This personal project was created in 2019 to capture the excitement of the ICC Cricket World Cup held in England and Wales, exploring a conceptual poster direction that brought together key players and visual storytelling elements from across the tournament.

As a self-initiated concept, the brief was to design an A4 poster that represented the global nature of the tournament by featuring a star player from each participating nation, alongside an alternative concept that focused solely on the World Cup trophy as the central visual.

I developed the concept and executed the final artwork, focusing on composition, player selection, and overall visual direction.

The approach centred on creating a strong, cinematic composition by positioning players across a London bridge setting, with the host nation placed front and centre and the previous World Cup finalists featured behind, while a secondary concept isolated the trophy to create a more minimal, iconic visual.

The project resulted in a series of poster concepts, with the primary A4 design and the trophy-focused variation forming the key outputs.

The concepts were well received upon release, with the trophy-focused artwork gaining particular traction and demonstrating the effectiveness of a simplified, iconic approach.

This project reinforced the value of composition and hierarchy in poster design, particularly when balancing multiple subjects within a single visual while maintaining clarity and impact.