The Canberra Independent Film Festival was a student project developed during my first year at Canberra Institute of Technology, focused on creating a complete visual identity and campaign for a fictional film festival. The project was designed to simulate a full-scale creative brief, requiring a cohesive brand system applied across multiple touchpoints and formats.

The brief was to develop a comprehensive brand and campaign for the festival, covering branding, publication design, outdoor marketing, packaging, and animation. The objective was to create a unified visual identity that could extend across all applications while effectively promoting the event and engaging its intended audience.

I worked independently on the project, taking full ownership of the concept, creative direction, and execution across all deliverables.

The approach focused on building a complete and cohesive brand system that could translate seamlessly across different mediums, ensuring consistency in visual language, typography, and layout. Emphasis was placed on creating a flexible identity that could adapt to print, digital, and motion applications while maintaining a strong and recognisable presence.

The project delivered a full suite of work, including brand identity, publication materials, outdoor advertising, packaging design, and animation, all developed as part of a unified campaign.

The final result was a cohesive body of work that demonstrated how a single brand system could be applied across a wide range of deliverables, effectively simulating a real-world festival campaign.

This project reinforced the importance of consistency and system-based design when working across multiple formats, and served as a foundational experience in understanding how to build and apply a complete brand ecosystem.