This was a personal project created to visualise Adam Reynolds in Brisbane Broncos colours following his signing, using a social-first approach to present the move in a way that aligned with fan expectations and digital consumption.

The brief was self-initiated, focusing on creating a strong visual representation of the signing that could be quickly deployed across social media and clearly communicate the transition into Broncos colours.

I worked as the sole designer, handling the concept development and execution of the final graphic.

The approach mirrored a system-led execution, combining multiple images into a single cohesive composition and applying it across a three-tile layout designed for social platforms, ensuring both individual impact and a stronger combined visual when viewed as a set.

The final output consisted of a three-tile social media graphic system that presented the jersey swap in a clean and engaging format.

The project performed well on social platforms, reinforcing the effectiveness of timely, fan-focused content in driving engagement.

This project highlighted the importance of consistency in execution across similar concepts, and how repeatable systems can be used to efficiently produce high-quality reactive content.