This personal project was created around the release of the 2019 draw for the Canberra Raiders, exploring a creative approach to presenting the season schedule across multiple formats including print and digital.

The brief was to design a visually engaging version of the season draw that could function as a poster, phone wallpaper, and social media cover image, making the schedule more accessible and appealing for fans while extending the concept across additional Raiders-themed content throughout the season.

I worked as the sole designer on the project, responsible for developing the concept and executing all formats of the design.

The approach focused on creating a clean, structured layout that balanced readability with strong visual identity, allowing the fixture information to remain clear while still feeling aligned with the Raiders brand and suitable for multiple formats and uses.

The project resulted in a series of assets including a print poster, phone wallpaper, and Facebook cover image, with the design later adapted into a “run home” version following the State of Origin period to reflect the push toward finals.

The designs were well received by fans and continued to evolve throughout the season, culminating in a revised version that aligned with the team’s run to the Grand Final, reinforcing relevance and ongoing engagement.

This project reinforced the importance of adaptability and consistency in design, demonstrating how a single concept can be extended and evolved over time to remain relevant across different stages of a season.